InstaLaw: Accessible Legal Security

Protecting our human rights should not be a luxury. Dual-platform linking attorneys to clients in need of legal assistance.

Duration

Jan - May 2023

Team

Disciplines

Market Research

Financial Development

UX/UI Design

Client

Clio

Berkeley Skydeck

Berkeley Blockchain

Vala Makhfi

Balam Mata

Jean Nallatamby

Romain Baud

Legal consultancy and advice are often viewed as a privilege reserved only for individuals with high economic status.


This perception is concerning, as legal guidance should be accessible, affordable, and readily available to everyone as a tool to protect their fundamental human rights.


Unfortunately, many people are discouraged from seeking legal answers due to limited personalization, long wait times and exorbitant costs.






MOTIVATIONS

This project is for UC Berkeley's Technology & Entrepreneurship Course led by Naeem Zafar. Recognizing the increase in child deportations within the U.S., we investigated methods to transform the legal sector! InstaLaw achieved runner-up position in the Venture Capital Competition!! 🚀

Individuals tend to search their legal questions online because seeking help from a lawyer is quite expensive, but they don’t find online information to be tailored to their legal jurisdiction and needs, and also find it unreliable.




PROBLEM #1

cITIZENS

People need quick, reliable, and affordable access to attorneys, especially in the case of traffic accidents and landlord/tenant matters.




Our Opportunity

Understanding Product Vision

🤐

🤔

Findings

From 100+ interviews, along with other methods, we found out that :

62%

believe their problems are not serious enough for help

have looked for legal information online

seek legal information on a monthly basis

say they would use legal counsel if less expensive

68%

47%

49.3%

Small legal firms (1-9 attorneys) and independent lawyers have trouble finding clients. Their practices have restricted credibility and marketing budget, which makes it difficult to find new clients. 




PROBLEM #2

Lawyers

Lawyers require a dedicated platform that facilitates seamless connections with individuals seeking legal assistance, while also enabling them to effectively promote their services with minimal marketing expenses and maximum accessibility.




Our Opportunity

Understanding Product Vision

Findings

From 20+ interviews with lawyers and market research, we found that lawyers :

have // idle hours per week

fail to keep their business in their first 5 years

per month spent for marketing costs

number of lawyers have extra time in their schedule to take consultations

15-20

80%

$3000

145k

(Bloomberg Law)

😤

🔇

We have conducted interviews with lawyers, joined classes from different departments and generated online surveys to have a deeper understanding of our problem :




USER RESEARCH

Observing Our Audience

For Individuals

For Lawyers

If you ever wanted to seek legal representation in the past but didn’t, did you face any barriers, or what do you think held you back?


How much would you assume legal services would cost you, and has that in any way impacted your decision to/or not to seek legal representation?


If it was cheaper and more accessible, would you have used legal services more?

Interview Preview

KEY CALCULATIONS

Lawyers can generate additional $52,000$ if they can fill their 15-20 hour schedule gap!

more than 6000+ visa deportations could have been solved if individuals had access to affordable legal assistance (2023)

KEY CALCULATIONS

Lawyers can generate additional $52,000$ if they can fill their 15-20 hour schedule gap!

more than 6000+ visa deportations could have been solved if individuals had access to affordable legal assistance (2023)

outcome summary

Our interviews have underscored the significant need for assistance that people are experiencing! ⚠️

Both lawyers and citizens are grappling with challenges, and an intriguing solution emerges: connecting them with each other! 🤭

CITIZENS

Feel 3x safer as a Citizen if they had the option to schedule hour based phone/video calls with lawyers.

10x more likely to seek legal consulting if more accessible and affordable.

Lawyers

Enthusiastic about the opportunity to utilize their 15-20 idle hours for social impact.

Thrilled to save 4x more funds on advertising costs when a platform grants entry to residents and fellow attorneys.

Connects clients with vetted lawyers through instant video or phone calls.


Per-minute product model that suits individuals seeking legal counsel for smaller cases or specific legal questions.


Lawyers fill schedule gaps and generate additional income without extra office time or marketing expenses.


The all-inclusive and user-friendly interface that streamlines the legal process, making it accessible and approachable for all.







Solution

Connecting People Who Need Help

Customer

Before moving forward, we decided to conduct some user testing to validate our designs to ensure we were meeting our goals. Our biggest challenge was finding time with lawyers for them to try low fidelity prototypes.


Although, this project was part of the Berkeley Blockchain Venture Capital Summit, we were able to attend the CESC Conference and let attendees try our product! More than 100 people including lawyers have tried our product!



User Testing

Understanding How We Can Improve

Customer Interface featuring personalized lawyer recommendations and appointment scheduling


Lawyer interface featuring availability posting, personal requests and profile page


A varied group of international students from distinct backgrounds has greatly contributed to diverse viewpoints in this project! As our team mainly focused on software engineering and finance, I was honored to take charge of Design, including Prototyping! Due to the differing needs of users for InstaLaw, I crafted two separate interfaces and carried out two distinct user testing studies.

Improvements

Our Changes After User Testing

Add Location Change Here

categories

Traffic

Personal Injury

Self

defense

recommendations Ready!

limited Consultation Offers

Picked For You

see all

see all

Example Name

x$/h

Example name

x$/h

Example Name

X$/H

Lorem ipsum dolor sit amet,

constecteur adipism elit

Example Name

Example Name

x$/h

I just had a traffic accident

First Show Hand Picked Lawyers

Including Ranking Through Reviews

Include Communication Options on Frame

Rather than Likes / There Should be Tags that show why they are special

Categories should be part of sorting next to the search section

Include Community option similar to Instalaw Mentorship to build a community within citizens.



Add Location Change Here

Show Current Approved Sessions

First Show Hand Picked Lawyers

Different Section for Messages

Place Mentorship & Offers Seperately

Include The Schedule For Today with Info.

Rather than Likes / There Should be Tags that show why they are special

Include more Categories for the Lawyers interface // Priority: Schedule

Post Availability should be part of the Scheduling page rather than Homepage

Bay area offers

Lawyers with Similar Rankings

see all

see all

Example Name

x$/h

Example Name

x$/h

Example name

x$/h

Example Name

x$/h

product name

$25.00

Lorem ipsum dolor sit amet,

constecteur adipism elit

product name

$25.00

Lorem ipsum dolor sit amet,

constecteur adipism elit

example Name

X$/H

Lorem ipsum dolor sit amet,

constecteur adipism elit

Example Name

X$/H

Lorem ipsum dolor sit amet,

constecteur adipism elit

Post

Availability

Instalaw Mentorship

see all

product name

$25.00

Lorem ipsum dolor sit amet,

constecteur adipism elit

Join Group

220+ Members

Bay Area Lawyers

Association

Video

20 min

Client Law Communication

Summit

Search Lawyer, Incident, Industry ...

hello hARVEY!

Citizens

Lawyers

FINAL PRODUCT

We carried out remote user testing through Zoom, shared prototypes in educational settings without additional context, and pursued further investigation at conventions. Thankfully, we obtained ample valuable feedback ranging from present content organization to visual presentation. Moreover, we were granted other proposed improvements as previously mentioned.

BRAINSTORMING SOLUTION

Turning Collected Data into a Product

Lawyers in Small Firms

Lawyers who have trouble finding clients and have extra free hours

InstaLaw

I've also taken part in numerous design innovation activities supported by Berkeley Engineering, intending to gain knowledge of different designers worldwide aiming to improve our approach.

Lawyer

Throughout the project, we maintained communication with our mentors and consulting attorneys, reconnecting with them during user testing. Their input on the low-fidelity prototypes provided us with significant understanding and recommendations for enhancing the user experience.


Grouping services into separate categories, particularly scheduling and planning, was a consistent topic. Additionally, we obtained other desired improvements. Once more, there was a strong focus on the schedule page.

Prototyping / LOW FIDELITY IDEATION

Needs a platform to find law services that align with their budget.

Needs a personalized and rapid sorting of possible services

Needs different types of communication types when interacting with lawyers.

While needing lower pricing, still values quality and reliability.


Needs

Pain Points

Scared about legal procedures

Feels alone and helpless about what to do next

Doesn’t have enough financial power for traditional legal services

Aware of possible consequences if legal steps are not taken

Prior attempts were unsuccessful due to cost, lack of personalization and low accessibility.


User Persona

Rough Sketches & Ideation

Competitive Analysis & Market Research

Micheal, 40, Independent Lawyer

james, 32, Confused Citizen

I have so much time and so little access to reach potential clients. But I also can’t afford additional marketing expenses to promote myself :(

Needs a platform to find clients and showcase expertise

Needs assistance assisting idle hours and schedule.

Needs help efficiently communicating with clients

Needs a self promotion platform service that doesn’t exceed their budget.



Needs

Pain Points

Frustrated about acquiring clients

Struggling to pay for marketing and promotion costs

Believes there are limited resources for visibility

Previous attempts of using marketing services for promotion has failed.

Experiencing trouble maintaining a stable income and keeping the firm successful.


I just got into a car accident but have no idea about the legal procedure. I already have to pay so much money for my car repair :(

Avvo, Rocket Lawyer, LegalMatch, Upcounsel

These applications connect users with lawyers through a web-based legal service, charging a monthly fee. However, they lack personalization and neglect users' financial challenges. Listings predominantly showcase expensive big law firms, offering limited affordable options. Appointment choices are limited to traditional hourly scheduling.

In addition, numerous lawyers have expressed their dissatisfaction with marketing packages purchased through these applications. They have lodged hundreds of complaints, stating that they have not seen any returns for months despite being continuously billed.

B.B BUREAU CUSTOMER COMPLAINT REPORT (2023)

😤 🤕 ⏰ 🆘

Competition Customer Feedback

Lawfully (#1 Competition)

The smartphone application monitors USCIS cases similarly to Instalaw's solution. Clients can arrange legal meetings through mobile, in-person, or video conferencing. Lawfully is well-aligned with Instalaw's objectives, though it's restricted to immigration law and has a complex, perplexing user interface.

Limited background check

Unsuccessful Marketing Packages

Limited or inaccurate information

Communication issues

Quality/Privacy control

Lack of personalization / Complex UI

Originating from various departments at UC Berkeley, we had the benefit of collaborating with diverse schools and performing user tests among different students. Especially Berkeley Law classes.

Keep Track of Sessions

Posting Availability

People can book meetings straight from the lawyer's profile page, featuring tailored categories, summaries, and favored scheduling, which is then approved by the lawyer. Lawyers can present pricing tiers supported by Instalaw and share their open slots. If their schedule and the provided case details align, they will be paired!

Social Impact & Engagement

All Lawyers and Clients gain advantages through conversational options with both Lawyers and their assistants. Moreover, they appreciate a shared environment for connecting with colleagues in the field and growing individually and professionally as legal experts.

We joined designer talks from UK, Germany and Amsterdam to globally understand the perception around technological advancements and human rights. We needed guidance while trying to make legal counsel more accessible by bringing technology to this low-tech industry 🎈

Case Search & Lawyer Profiles

With the support of Berkeley Xcelerator, our collaboration with Clio has been established. Clio, a software extensively used by a multitude of legal practices, offers video conferencing and communication in a desktop setting. This enhanced our ability to integrate phone and video call functionalities into our product. To maximize engagement we would also like Clio's instant language translation services to display as a transcript on screen.

Video and Phone Meeting / Clio

For Lawyers

Do you have the time to take on more clients/legal advising, and if so, approximately how many more hours would you think per week?


What are some problems/challenges you face as a lawyer in your position?


How do you acquire clients? Do you promote your business in any way?What’s the process of scheduling an appointment to meet with you?


Homepage showcasing present sessions and forthcoming assignments, accompanied by perceptive visual labels. Calendar page featuring daily, weekly, and monthly event display. Effortless drag-and-drop for schedule adjustments and additions.

AI-powered case analysis generates recommendations customized to the person's issue and assembles a compilation. Legal professionals available for video or phone consultations are visibly showcased. License credentials are integrated into each profile for security.

We contacted Clio's brand representatives and based on our progress within the Venture Capital Fund, we want to ship our collaboration with Clio. They were excited to see our financial reports and product!

As we progressed with our project pitches at Berkeley Skydeck, we had the honor of forging a partnership with Clio, the world's leading legal software solution.


Our partner, Clio offers a seamless experience for client intake, calendaring, billing, and document automation, all within a single, integrated platform.



PARTNERSHIP WITH CLIO SaaS (Request for Final Screens)

Design Systems Revision Pitch (NDA Protected, Request for Final Screens)

Post Project · In Progress

CURRENT DESIGN SYSYEM

Clio primarily focuses on transforming information into executable tasks. Each interaction our attorneys experience, their agenda, financial paths, and performance indicators are represented through Clio.

Clio's straightforward, intuitive layout effectively delivers data-driven graphics and visual representations while serving as a task management solution. We plan to incorporate certain elements of our applications into this software.

WHAT are we solving?

Clio aims to appeal to additional small legal practices. By incorporating our solutions, business expansion currently features combined efforts.

With Clio gaining entry to our attorneys and database for customer details and appointments, we now employ Clio's management platform.

Why collaborate with clio?

Our objective doesn’t cease beyond B>C, as our fundamental principles revolve around legal accessibility. As we can offer a shared platform for users to acquire customized and dependable legal knowledge, and clientele for our attorneys, it's equally crucial to supply software that enables this interaction to be effective and well-structured.

SaaS Design Components Coming Soon

Happy to see you here, Lets connect!


2023 · Deniz Milli || Made with lots of iced chai 🧊

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Buttons / Cards

Typography

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Heading 1 - Work Sans, Semibold 23 PX

Heading 2 - Work Sans, Semibold 18 PX

Heading 3 - Work Sans, Medium, 13 PX

Body - Work Sans, Regular, 13 PX

Body - Work Sans, Regular, 10 PX

Body - Inter , Medium, 12 PX

Body - Work Sans, Medium, 15 PX

Instalaw

Deniz

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Confirm Location

With the aknowledgment of state law differentiations, our lawyer recommendations will be based on your location

Walnut Creek, CA

DESIN SYSTEM STYLE GUIDE

Schedule

Readability


Work Sans offers legibility on mobile screens, ensuring that users can easily read the text and comprehend the content.


The balanced letterforms and clear spacing of Work Sans contribute to a comfortable reading experience, reducing eye strain.

Blue


Blue is often used in the legal field due to its associations with trust, professionalism, and reliability. It is a popular choice for law firms seeking to convey a sense of credibility and authority.

Professionalism


Work Sans has a clean, modern, and professional appearance, which aligns well with the context of law services.


Its polished and refined design adds a touch of sophistication, instilling confidence and trust in users.

REFLECTION




We placed second in the Venture Capital Competition!! 🚀 During our first mentor meeting, we were warned about the drawbacks of diversity, but we found it actually enriched our team. We had access to diverse social circles, which helped us engage many people in user testing. Our concept went through five revisions. As the sole designer, balancing responsibilities was tough while my colleagues focused on finances and analysis.


However, our random crew evolved into a dynamic squad, drawing from my volleyball teamwork experience. If given another chance, I would be more mindful of legal considerations and allocate more time for prototyping. It was a privilege to be surrounded by numerous mentors and talented members in Berkeley, known for its startup initiatives. Pitching to venture capitalists was truly humbling!

⚖️ 💓

Project into Friendship

How can we maintain the intricate and varied array of Clio tools, while also creating simplicity for its users? How can we offer customization to Clio SaaS Interface to deliver a tailored service for diverse target users? Such as a large firm compared to a smaller firm (With the acknowledgment that their operational priorities differ?

Happy to see you here, Lets connect!


2023 · Deniz Milli || Made with lots of iced chai 🧊